What are Search Engine Marketing (SEM) & Social Network Marketing (SNM)?
They are the foundation of any rock-solid online marketing campaign.
SEM - Search Engine Marketing
Target Searches and Content
SNM - Social Network Marketing
Target Demographics
What is SEM?
Search Engine Marketing (SEM) is paid placement of an advertisement on a search engine or one of its content partner websites. SEM allows you to target specific keywords and search terms relevant to your business. When people search those words in Google™*, Bing™*, or Yahoo™* you will show up in the geographic areas you specify.
- Target – Altitude SEM will zoom in on specific demographic groups, geographical areas, and Internet search words.
- Monitor – We will watch your campaign develop and adapt as necessary to maintain peak Return on Investment (ROI).
- Analyze – Get a daily, weekly or monthly summary of activity and campaign ROI.
*Campaigns are exclusive to a specific search engine. For example, if you have a Google™ campaign, you would not see results in a Bing™ search.
What is SNM?
Social Network Marketing (SNM) is utilizing a variety of online social media websites like online communities, blogs and wikis. Some of the more popular social media websites include Facebook™, LinkedIn™, Flickr™, YouTube™ and Twitter™.
SNM's most powerful tool when placing paid advertisements is the ability to target demographic profiles and markets in detail. Depending on the social media website, you can place paid advertisements targeted by:
- Age
- Gender
- Occupation
- Employer
- Birth date
- Market
- and more...
Throughout the campaign, we can:
- Monitor – Altitude will monitor your social media campaign, adapting it as necessary to best target your audience and market.
- Analyze – We can provide monthly reports on the activity generated by your SNM campaign.
How do SEM and SNM work?
Take a look at our Demo Company Pages for Accommodations, Destination Marketing Organizations (DMOs) or Small Business for examples of what a campaign might look like.
Altitude SEM will:
- Target campaigns with industry-leading techniques for determining the most relevant keywords and search terms,
- Monitor campaign developments and adapt as necessary to maintain peak Return on Investment (ROI), plus
- Analyze the campaign data and provide clients with a weekly or monthly summary of activity and campaign ROI.
SEM - What is the cost?
SEM packages starting at just $49, plus advertising spend.
View our SEM prices page for an overview.
SNM - What is the cost?
SNM packages start at just $99 per month, plus advertising spend.
View our SNM prices page for an overview.
Return on Investment
With solid metrics that determine the results of a specific campaign, your online strategies can pay for themselves after only a few months.
What's Next?
If you would like a free consultation, please contact us by completing the form below.
