Encouraging Canadians to explore their own country
Ever spotted polar bears from a tundra buggy? Whale watched in St. John’s? Or visited the world’s smallest desert in Yukon? Neither have most Canadians. That’s why Classic Canadian Tours created effortless excursions to these far-flung locales.
Through his work in the airline industry, the president of this Alberta-based company, Bill Lamberton, visited many remote, yet spectacular destinations. His travels caused him to ask: “Why don’t Canadians see more of their own country?”
The launch of these boutique escapes in 2005 was his answer. “We try to make it easy for them to see their own country by getting them from their homes efficiently without overnights or high prices,” Lamberton says.
To reach their nature-loving target market, Classic Canadian Tours advertises in magazines like Canadian Geographic and takes advantage of e-marketing tools. But as a pioneer in the efficient tour business, this tour company emphasizes the seamless experience as much as the beyond-the-maple-syrup adventures. On the Polar Bear Tundra Tour, you can eat breakfast on your direct flight from Alberta to Manitoba, spend five hours cozying up to polar bears, and sleep in your own bed that night—guaranteed!