Bios

Ross Brown – Managing Partner and Co-Founder

Thanks for checking us out. My name is Ross Brown and I look after many aspects of Altitude Search Marketing – sometimes you’ll find me doing sales, accounting, and managing online search campaigns, but my main job is customer satisfaction. I think of myself as an individual who reengineers marketing strategy, re-thinking the way tourism and travel organizations promote and sell themselves outside of traditional media.

My background is tourism and aviation marketing. I’ve been actively using online search marketing techniques successfully since 2002. I’ve spent a lot of time mixing online marketing techniques with traditional media too.

Outside of Altitude Search Marketing, I stay active with entrepreneurship and have co-founded a few companies. I also like to spend my time helping other entrepreneurs.

I’m excited about what the future holds for travel and tourism. Few industries have as much potential to evolve with the Internet as the travel and tourism sector.

Some people and organizations actually think I’m a pro at what I do (I’m still not convinced):

Governor, Abbotsford Chamber of Commerce (January 2010 - Present)
Thompson Rivers University (TRU) Alumni Award of Excellence for contribution to the successful development of Abbotsford International Airport (YXX) through innovative marketing (2005)
Abbotsford International Airport (YXX) Authority – Recognition of outstanding commercial development of the Airport (January 2005)
Elected President of the Abbotsford Chamber of Commerce (2007 Term)
Appointed to the Board of Tourism Abbotsford (2004-2007)
Appointed by the BC Chamber of Commerce to the British Columbia Destination Marketing Organization (DMO) Governance Task Force (Spring 2007)

I hope our team at Altitude Search Marketing can be part of your future success.

LinkedIn profile: http://www.linkedin.com/in/brownross

Matthias Morel – Chief Online Marketeer and Co-Founder

Hello, I’m Matthias Morel – Chief Online Marketeer and Co-Founder at Altitude Search Marketing. With an internet connection since 1991, I call myself an internet veteran. During the last five years on the internet I have spent much of my time learning and testing online marketing tactics – and what change there has been.

My background is in aviation and marketing. I graduated from the University of the Fraser Valley (UFV) majoring in Business and Aviation. This included learning to fly, earning my Commercial Multi – IFR license. Intrigued by the business side of aviation, I co-founded a tourism and aviation marketing firm where I earned my stripes in the travel industry working with hotels, resorts, tourism authorities, tour companies, airlines and airports.

Travel would not be where it is today without the Internet and the Internet would not be where it is without the travel industry. Both have contributed significantly to the others growth. Today as a travel provider it is important that you understand the internet and how to properly use it as a marketing tool. There are some great tools to do so – ones that are measurable and accountable to the dollars you spend. Our team is focused on making online marketing work for you. If you have any questions, please get in touch with us.

My Passion Points: